Premium Dog Food Made in Germany

Our nutritional concept

The Happy Dog Natural Life Concept® provides only the best for your four-legged friend

The recipe for success for our premium dog food is based on three pillars:

Our natural ingredients

is the basis for our balanced and species-appropriate recipes

Perfect recipes

optimally meet your dog’s needs and requirements

Gentle processing

without the addition of any artificial preservatives and controlled by an independent body

We have been manufacturing our Happy Dog products in Wehringen, Bavaria according to this philosophy for over 50 years. But what exactly is in our products?

Just the right portion of meat

Premium quality meat and valuable animal proteins are the most important component of our pet food because of their vital amino acids.In Happy Dog dry food, the proportion of animal protein is included in the total protein

up to 90%

We use nature as our guide

The Happy Dog Natural Life Concept® offers your dog a nutritionally balanced combination of all vital substances with natural ingredients. In this way, metabolism and the entire body are optimally supported in a species-appropriate way - nutritionally proven according to nature's example.

In addition to the main ingredient meat and different carbohydrate sources from regional cultivation depending on variety, Happy Dog dry food contains natural components such as herbs, linseed or seaweed. In order to optimally support metabolism in a species-appropriate way, natural products with health-promoting properties are irreplaceable. This provides your dog with everything that benefits their body holistically - from a strong immune system to a healthy coat!
Of course, we select healthy ingredients from nature for our premium dog food specifically according to whether they have positive effects on the health of your furry friend and combine them to create an optimal nutrient mix. Therefore, you can be sure that your dog is neither over- nor under-supplied and that no deficiency symptoms will occur.

The Happy Dog nutritional concept & its health-promoting properties:

Selected herbs

Natural helpers for the body - good for the stomach, intestines, circulation and respiratory tract


Pectin-containing dietary fibres ensure regular digestive function and stable intestinal flora


to strengthen the immune system and the musculoskeletal system


Natural supplier of a wide range of essential nutrients, e.g. minerals and amino acids - for more well-being and a shiny coat

Green-lipped New Zealand mussels

Rich in glycosaminoglycans to support the joints and synovial fluid and therefore good for the musculoskeletal system

Linseed & sunflower oil

Rich in vital omega-3 and omega-6 fatty acids for regulated digestion and a shiny coat

Yeast (extracted)

Mannan-oligosaccharides (MOS) and nucleotides from yeast cell walls are good for a strong immune system (nucleotides help regenerate DNA)

Yeast (dried)

to support a stable intestinal flora

Best all round care

Vitamins, minerals and trace elements as well as fat, protein, crude fibre and carbohydrates are vital for our pets. Our balanced and varied pet food ensures an adequate supply of these substances and is supplemented with a variety of healthy ingredients from nature. We take nature as our guide and refine our dog food recipes with healthy herbs from the region. With every Happy Dog food, you will find precise composition information on the packaging or on our website, which tells you which ingredients are contained in the respective food. You can choose the food according to which health aspect you wish to support.

Example from our wholefoods diet for illustration purposes

The Happy Dog dry food Medium Adult from the fit & vital range, has the following composition:


Animal protein* (14% poultry, 4% lamb), maize, maize flour, rice flour, barley, fish meal (5%, of which 50% salmon meal), poultry fat, haemoglobin*, hydrolysed liver, sunflower oil, beet pulp* (desugared), apple pomace*, potassium chloride, rapeseed oil, yeast*, sodium chloride, seaweed*, linseed (0.16%), dried egg (0.12%), mussel meat* (0.02%), yeast* (extract), milk thistle, artichoke, dandelion, ginger (0.013%), birch leaf, nettle, chamomile, coriander, rosemary, sage, liquorice, thyme (Dried herbs total: 0.16%)
Metabolisable energy: 1550 KJ/100g; 3710 Kcal/kg
*) dried

For example, the flaxseed contained in it is rich in omega-3 and omega-6 fatty acids and has a high lecithin and vitamin E content. This can have a positive effect on the skin and coat as well as having an antioxidant effect. In addition, the mollusc flesh of the green-lipped mussel is rich in glycosaminoglycans and therefore good for the joints, and the ginger contained in it supports the immune system.
With our healthy wholefoods, your four-legged friend is well looked after. Depending on your dog’s special requirements, you can select the right food from our range. If you are unsure about which food to choose, our nutritional experts will be happy to help you with nutritional advice.


Today, a good dog food needs to be able to do much more than just satisfy hunger! That is why, in addition to the animal proteins and important fibre that are vital for your dog, Happy Dog’s balanced dog food also contains natural herbs. Keep your pet fit & healthy for life!