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Social commitment

Happy Dog takes its responsibility towards humans and animals seriously by participating in numerous initiatives and projects

K-9 search dogs
Locating missing persons and animals
Under the direction of Alexandra Grunow and Rovena Lankau, the search dog centre trains dogs that can track people by their scent. In addition to training K-9 TrailTrainers, they have been helping out the police and state criminal investigation offices throughout Germany for years on a voluntary basis in the areas of rescue and forensics in real missions to track down missing persons or pets.

“Our dogs track down lost people before they are lost forever” is how Alexandra Grunow describes her work.

Happy Dog supports the search dog centre with food and material donations, joint campaigns and events.
More information about K9
K-9 search dogs
Locating missing persons and animals
Under the direction of Alexandra Grunow and Rovena Lankau, the search dog centre trains dogs that can track people by their scent. In addition to training K-9 TrailTrainers, they have been helping out the police and state criminal investigation offices throughout Germany for years on a voluntary basis in the areas of rescue and forensics in real missions to track down missing persons or pets.


“Our dogs track down lost people before they are lost forever” is how Alexandra Grunow describes her work.


Happy Dog supports the search dog centre with food and material donations, joint campaigns and events.
More information about K9
Tierärzte ohne Grenzen e.V. (Vets without Borders)
The work of Tierärzte ohne Grenzen e.V. [Vets Without Borders] benefits animal health, people and the environment in its six project countries in East Africa. The people there are characterised by a rich history and often extensive knowledge that has been passed down through generations. The association wants to preserve this valuable heritage and expand it through veterinary and human medical knowledge. The knowledge, experience and life strategies of the people involved in the projects are at the heart of the association's work - it supports them in leading a healthy and self-determined life in harmony with their animals in a healthy environment.

Happy Dog supports the work of the association: Every purchase of one of our products promotes the goal of a healthy coexistence of animals, people and their environment - a donation that helps achieve the positive, sustainable development of animal welfare, food security and veterinary services, among other things.
Learn more
Tierärzte ohne Grenzen e.V. (Vets without Borders)
The work of Tierärzte ohne Grenzen e.V. [Vets Without Borders] benefits animal health, people and the environment in its six project countries in East Africa. The people there are characterised by a rich history and often extensive knowledge that has been passed down through generations. The association wants to preserve this valuable heritage and expand it through veterinary and human medical knowledge. The knowledge, experience and life strategies of the people involved in the projects are at the heart of the association's work - it supports them in leading a healthy and self-determined life in harmony with their animals in a healthy environment.

Happy Dog supports the work of the association: Every purchase of one of our products promotes the goal of a healthy coexistence of animals, people and their environment - a donation that helps achieve the positive, sustainable development of animal welfare, food security and veterinary services, among other things.
SOS Children’s Villages e.V.
Already donated 2 million euros!
Since the launch of Happy Dog Sensible Africa and Mini Africa in May 2009, Happy Dog has been donating 2% of the purchase price of each Africa pack sold (from 1 kg) to SOS Children’s Villages in Africa. Through this great campaign, 2 million euros have already been donated (as of the end of 2020). A big thank you to you as a customer!

You too can help
Support the initiative by buying Happy Dog Sensible Africa or Mini Africa! For every Africa pack sold (from 1 kg), Happy Dog will donate up to EUR 1.30 to SOS Children’s Villages.
Go to sensible africa
SOS Children’s Villages e.V.
Already donated 1.8 million euros!
Since the launch of Happy Dog Sensible Africa and Mini Africa in May 2009, Happy Dog has been donating 2% of the purchase price of each Africa pack sold (from 1 kg) to SOS Children’s Villages in Africa. Through this great campaign, 1.8 million euros have already been donated (as of the end of 2020). A big thank you to you as a customer!

You too can help
Support the initiative by buying Happy Dog Sensible Africa or Mini Africa! For every Africa pack sold (from 1 kg), Happy Dog will donate up to EUR 1.30 to SOS Children’s Villages.
Go to Sensible Africa

Education for Africa

As the extension of the primary school in Rutana/Burundi has already been completed with the support of Happy Dog, we are now ready and able to support the next project: ‘Education for a better future in Africa’. As a result of poverty and violence, around 124 million children and young people in Africa are denied school education.

Together with SOS Children’s Villages, we would like to counteract this. In cooperation with education authorities, schools and community organisations, our aim is to provide children with free access to quality education. Because only with a good school education will the path to professional life be open to them. When you purchase Happy Dog Sensible Africa or Mini Africa you are supporting the financing of numerous items:

  • Operating costs for schooling and vocational training
  • Procurement of school materials
  • Salaries of educational staff
  • and much more

feed a dog
Food donations for dogs in need
We have been supporting the charitable work of feed a dog since 2022 and are proud that together we have already been able to fill over 260,964 bowls.
Animal welfare is very important to us as a pet food manufacturer, which is why we enthusiastically support the feed a dog concept:
Doing good has never been so easy. With the help of the feed a dog app, donating takes just one click. Just 1.50 euros is enough to fill a dog's bowl. What you need to do:
Install the free feed a dog app on your mobile phone and you're ready to donate. You decide who you want to support.
Happy Dog will then double your donation, no matter how much it is!
More information about feed a dog
feed a dog
Food donations for dogs in need
We have been supporting the charitable work of feed a dog since 2022 and are proud that together we have already been able to fill over 260,964 bowls.
Animal welfare is very important to us as a pet food manufacturer, which is why we enthusiastically support the feed a dog concept:
Doing good has never been so easy. With the help of the feed a dog app, donating takes just one click. Just 1.50 euros is enough to fill a dog's bowl. What you need to do:
Install the free feed a dog app on your mobile phone and you're ready to donate. You decide who you want to support.
Happy Dog will then double your donation, no matter how much it is!
More information about feed a dog
Dogs & Storks - Dogs & Babies
Newborn and Infant Safety Programme
Happy Dog supports the Dogs & Storks programme and the follow-up Dogs & Babies programme with the aim of increasing the safety of newborns and infants in households with dogs and reducing the number of dogs given away due to additions to the family. Thanks to the support of Happy Dog, talks for pregnant women with dogs can be arranged free of charge.

The objectives of the programme are:

  • To increase the safety of newborns in households with dogs.
  • To address the concerns and uncertainty of new or expectant parents through education.
  • To reduce the number of dogs given away due to additions to the family.
  • To support families in leading a harmonious daily life with baby and dog.

What makes ‘Dogs & Storks’ and the follow-up programme ‘Dogs & Babies’ unique?

All content is based on scientific analysis, behavioural science and modern animal training, and runs successfully with over 200 presenters in America, Australia, Asia and Europe. In Germany, Austria and Switzerland, the two programmes are coordinated by Bina Lunzer, cert. CBST.

Verband für das Deutsche Hundewesen [German Kennel Club]
Official Partner of the VDH
The Verband für das Deutsche Hundewesen [German Kennel Club] (abbreviated as: VDH) is the leading interest group for all dog owners in Germany - the first address for everything to do with life with dogs, dog sport and dog breeding.
At Happy Dog we work closely with the VDH and regularly promote the association’s campaigns and events with our commitment. Every year, at the beginning of June is national Dog Day.

It is celebrated with hundreds of events organised by dog clubs, veterinary institutions and many other organisations.
As an official partner of the VDH, Happy Dog supports the organisers in their campaigns every year with a generous number of food samples to distribute to all participants.

Verband für das Deutsche Hundewesen [German Kennel Club]

Official Partner of the VDH

The Verband für das Deutsche Hundewesen [German Kennel Club] (abbreviated as: VDH) is the leading interest group for all dog owners in Germany - the first address for everything to do with life with dogs, dog sport and dog breeding. At Happy Dog we work closely with the VDH and regularly promote the association’s campaigns and events with our commitment. Every year, at the beginning of June is national Dog Day. It is celebrated with hundreds of events organised by dog clubs, veterinary institutions and many other organisations. As an official partner of the VDH, Happy Dog supports the organisers in their campaigns every year with a generous number of food samples to distribute to all participants.

Augsburg Zoo
For the humane keeping of animals
In order to keep zoo animals in a way that is as humane possible, a variety of measures are necessary: optimally designed enclosures, individual engagement with the individual animal species and species-appropriate feeding of the animals are just a few examples that modern zoos have to take into account today.

In order to be able to finance such measures, the zoo requires financial resources from sponsors like Happy Dog.

In addition, our sponsorship contribution enables nursery and school classes in particular to get to know the animal world, not only in theory, but also in practice.
Learn more about Augsburg Zoo
Augsburg Zoo
For the humane keeping of animals
In order to keep zoo animals in a way that is as humane possible, a variety of measures are necessary: optimally designed enclosures, individual engagement with the individual animal species and species-appropriate feeding of the animals are just a few examples that modern zoos have to take into account today.

In order to be able to finance such measures, the zoo requires financial resources from sponsors like Happy Dog.

In addition, our sponsorship contribution enables nursery and school classes in particular to get to know the animal world, not only in theory, but also in practice.
Learn more about Augsburg Zoo