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Premium Dog Food Made in Germany

Brand development

Experience & expertise in the production of premium dog food for more than 50 years

Over 50 years of Happy Dog

The history of our dog food brand since 1970

How the pioneer of complete dog food flakes became the leading specialist retail brand in the dry dog food sector and ultimately the best dog food brand in Germany... It all began in 1965 when dog food consisting of wet food and flakes was first produced in Wehringen, Bavaria, and sold under the name Mรผller`s Hundenahrung. In 1970, Edmund Mรผller then developed one of the first highly digestible complete foods for dogs. At that time, the food consisted of dried meat, maize flakes and vegetables and was particularly popular with dog breeders. This was the starting signal for the Happy Dog brand. Since then, the Mรผllers have made it their mission to perfect their dog food in their family business. With success, as Happy Dog was recognised as the best dog food brand in Germany in 2019. Today, we present ourselves as the home of healthy pet food and guarantee premium dog food of the highest quality - made in Germany.

Development of the Happy Dog brand

1965 - Mรผller's dog food
The first dog food production consisting of wet food and flakes started under the name Mรผller's Hundenahrung.
Antiques Plakat mit Mรผllers Hundenahrung darauf abgebildet
1970 - Happy Dog
Edmund Mรผller developed one of the first highly digestible complete foods for dogs and the "Mรผller's Hundenahrung" brand became Happy Dog.
Erstes Hundefutter der Marke Happy Dog aus dem Jahr 1970.
1975 - Croquettes for the first time
The first extruder for the production of dog and cat food in kibble form was started up.
Der erste Extruder der Firma Interquell aus dem Jahr 1975
1992 - First all-in-one croquette feed
Happy Dog NaturCroq was the first complete dog food in kibble form to be launched by Interquell.
Alte Produktverpackungen von Happy Dog NaturCroq in den Sorten Lamm und Reis und Balance.
2000 - Premium brand
Happy Dog entered the super-premium segment for dog food with Supreme Salmon and Rabbit. The first Sensible varieties were Ireland, Toscana and New Zealand.
Produktverpackungen von Happy Dog in den Sorten Irland und Neuseeland.
2015 - Specialist retailer winner
Happy Dog became the leading specialist retail brand in Germany for dry dog food.
Auszeichnung fรผr Happy Dog zur besten Fachhandelsmarke im Jahr 2015
2019 - Test winner
A customer satisfaction survey by the Deutsche Gesellschaft fรผr Verbraucherstudien mbH revealed that Happy Dog is the best dog food brand in Germany
Siegel fรผr den 1. Platz im Bereich Hundefutter.
2020 - Product of the year
Happy Dog Soft Snacks are named Product of the Year 2020 in the Dog Snack category by FutterTester.de.
Darstellung von Happy Dog Snacks, welche von FutterTester zum Produkt des Jahres 2020 ausgezeichnet wurden.
2021 - Seal of quality
In the food test, the new vegetarian variety Sensible India scored 9.3 out of 10 stars.
Ein Hund schaut einen Futtersack von Happy Dog Sensible India an. Die Auszeichnung von FutterTester mit der Note Sehr Gut ist beigefรผgt.
2021 - Product of the year
Best food of all tests in 2021 and thus named Product of the Year 2021 in the dry dog food category by FutterTester.de Happy Dog fit & vital Medium Adult
Darstellung der Produktverpackung Happy Dog fit und vital Medium Adult. Eine Auszeichnung von FutterTester mit dem Produkt des Jahres 2021 sowie ein schwarz weiรŸer Hund sind daneben abgebildet.
2022 - Puppy food test
The new Happy Dog Young varieties were rated very good by FutterTester.
Ein Hund frisst aus einem Napf, neben ihm steht eine Dose Nassfutter von Happy Dog. Darรผber ist eine Auszeichnung abgebildet.
2022 - Award
The pet novelty of the year 2021/2022 in the dog category was Sensible India.
Packung Happy Dog Trockenfutter abgebildet mit einer Auszeichnung.

The development of Happy Dog packaging

In 1970, when the Mรผller family first produced dog food under the Happy Dog name, the bags were still very simple. Over the years, the packaging has been continuously developed to protect the high quality of the product in the best possible way and to ensure freshness. In addition, the information for dog owners on the multifunctional packaging with regard to the ingredients and feeding recommendations became increasingly important.

Die Happy Dog Futterverpackungen von 1970 bis 2020 im Vergleich