Over 50 years of Happy Dog
The history of our dog food brand since 1970
How the pioneer of complete dog food flakes became the leading specialist retail brand in the dry dog food sector and ultimately the best dog food brand in Germany... It all began in 1965 when dog food consisting of wet food and flakes was first produced in Wehringen, Bavaria, and sold under the name Müller`s Hundenahrung. In 1970, Edmund Müller then developed one of the first highly digestible complete foods for dogs. At that time, the food consisted of dried meat, maize flakes and vegetables and was particularly popular with dog breeders. This was the starting signal for the Happy Dog brand. Since then, the Müllers have made it their mission to perfect their dog food in their family business. With success, as Happy Dog was recognised as the best dog food brand in Germany in 2019. Today, we present ourselves as the home of healthy pet food and guarantee premium dog food of the highest quality - made in Germany.
Development of the Happy Dog brand
The development of Happy Dog packaging
In 1970, when the Müller family first produced dog food under the Happy Dog name, the bags were still very simple. Over the years, the packaging has been continuously developed to protect the high quality of the product in the best possible way and to ensure freshness. In addition, the information for dog owners on the multifunctional packaging with regard to the ingredients and feeding recommendations became increasingly important.
