There are legal regulations governing how feedstuffs which originate from warm-blooded animals may be described. For example, whereas previously the description ‘poultry meat meal’ was used, now it has to be referred to as ‘poultry meal’ or ‘protein from poultry’. This always refers to high quality raw ingredients which have to meet the same foodstuff standards as other animal foodstuffs.
Beet pulp is not hidden sugar
Beet pulp is the substance left over from sugar beet, after the sugar crystals and syrup have been extracted. What remains are the fibrous parts of the sugar beet. In our pet food we use beet pulp which is ‘desugared’ and very high in crude fibre, and which is an important source of dietary fibre. This has many health benefits: It is essential for the intestinal health of animals and can even bind bacterial toxins from bowel pathogens if necessary. Beet pulp is not sweet, does not lead to weight gain, and is not used to enhance the taste.
Did you know that the beet pulp used in pet food is so low in sugar, that this sugar beet pulp is even used in diabetic foodstuffs?
And, that a dog that weighs 20kg, eating a daily ration of 250g of food, will only be consuming 0.5g of sugar? To give a comparison: a cent coin weighs around 2g, which is 4 times this amount.