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Our high quality nutritional concept

The Happy Dog Natural Life Concept® provides only the best for your four-legged friend

The recipe for success for our premium dog food is based on three pillars:

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Our natural ingredients

is the basis for our balanced and species-appropriate recipes

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Perfect recipes

optimally meet your dog’s needs and
requirements

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Gentle processing

without the addition of any artificial preservatives and controlled by an independent body



We have been manufacturing our Happy Dog products in Wehringen, Bavaria according to this philosophy for over 50 years. But what exactly is in our products?

Just the right portion of meat

Premium quality meat and valuable animal proteins are the most important component of our pet food because of their vital amino acids. In Happy Dog dry food, the proportion of animal protein is included in the total protein

up to 90%

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We use nature as our guide

The Happy Dog Natural Life Concept® offers your dog a nutritionally balanced combination of all vital substances with natural ingredients. In this way, metabolism and the entire body are optimally supported in a species-appropriate way - nutritionally proven according to nature's example.

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In addition to the main ingredient meat and different carbohydrate sources from regional cultivation depending on variety, Happy Dog dry food contains natural components such as herbs, linseed or seaweed. In order to optimally support metabolism in a species-appropriate way, natural products with health-promoting properties are irreplaceable. This provides your dog with everything that benefits their body holistically - from a strong immune system to a healthy coat!

Naturally, we select healthy ingredients from nature for our premium dog food specifically according to whether they have positive effects on the health of your furry friend and combine them to create an optimal nutrient mix. Therefore, you can be sure that your dog is neither over- nor under-supplied and that no deficiency symptoms will occur.

The Happy Dog nutritional concept & its health-promoting properties:

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Selected herbs

Natural helpers for the body - good for the stomach, intestines, circulation and respiratory tract

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Ginger

to strengthen the immune system and the musculoskeletal system

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Yeast (extracted)

Mannan-oligosaccharides (MOS) and nucleotides from yeast cell walls are good for a strong immune system (nucleotides help regenerate DNA)

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Yeast (dried)

to support a stable intestinal flora

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Apple

Pectin-containing dietary fibres ensure regular digestive function and stable intestinal flora

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Seaweed

Natural supplier of a wide range of essential nutrients, e.g. minerals and amino acids - for more well-being and a shiny coat

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Linseed & sunflower oil

Rich in vital omega-3 and omega-6 fatty acids for regulated digestion and a shiny coat

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Green-lipped New Zealand mussels

Rich in glycosaminoglycans to support the joints and synovial fluid and therefore good for the musculoskeletal system

Best all round care

Vitamins, minerals and trace elements as well as fat, protein, crude fibre and carbohydrates are vital for our pets. Our balanced and varied pet food ensures an adequate supply of these substances and is supplemented with a variety of healthy ingredients from nature.
We take nature as our guide and refine our dog food recipes with healthy herbs from the region. With every Happy Dog food, you will find precise composition information on the packaging or on our website, which tells you which ingredients are contained in the respective food. You can choose the food according to which health aspect you wish to support.


Example from our wholefoods diet for illustration purposes

The Happy Dog dry food Medium Adult from the fit & vital range, has the following composition: