happy dog brand world

Happy Dog Brand World

Feed your dog with the best German dog food brand!

All you feed is love

Because a healthy dog is a happy dog!

Today, good dog food needs to do much more than just satisfy hunger. For more than 50 years, our love of pets has been the greatest motivator in our search for the perfect recipe for our natural and healthy Premium Dog Food. We are committed to the following values:


For the love of pets

We want to enable every dog to have a long, healthy and happy life. The special requirements of our four-legged customers are very important to us. For more than 50 years, we have been passionately developing perfect recipes that are ideally adapted to the living conditions of our four-legged friends. We produce our premium dog food brand Happy Dog with a lot of love and passion and adapt it to every phase of life and every need.

hd markenwelt liebe zum haustier
icon blatt

For the love of nature

We use only natural ingredients for our high-quality dog food. Up to 80% comes from the region around Augsburg. As a matter of principle, we do not use any artificial colours, flavours or preservatives. In addition, we make sure that our GMO-free dog food does not harm the environment or come at the expense of animal welfare. An awareness of nature influences our daily actions and sustainably shapes Happy Dog products - to be in harmony with mankind and nature.

hd markenwelt liebe zur natur
icon zertifikat

For the love of quality

Natural raw materials of the highest quality are the best starting point for the Happy Dog brand products. Through gentle processing in the Thermostufenmix®, all vitamins and nutrients are preserved and our balanced and species-appropriate dog food is created. Our tasty and well-tolerated food delights many furry friends and their owners. We generally avoid additives such as sugar, colourings, flavourings and preservatives. You can count on this.

hd markenwelt liebe zur qualitaet
hd markenwelt icon tradition_engl 002

For the love of tradition

Our family business has been producing food of the highest quality since 1765. Our first-class dog food made from high-quality and natural ingredients has been produced in Wehringen, Bavaria, for over 50 years. The Happy Dog brand offers a species-appropriate and healthy diet for your pet and is designed for good palatability, easy digestibility and tolerance.

hd markenwelt liebe zur tradition

Nutritional concept

We use nature as our guide for
the production of our
premium dog food

Find out more

Manufacturing process

Our pet food is produced
using the perfect recipe in
the Thermostufenmix®

Find out more

Brand history

A journey of 50 years from a
pioneer of complete dog flakes
to the best dog food in Germany

Find out more

Social commitment

For us, social responsibility
also means thinking of others
and acting responsibly

Find out more

Delve into our product world

Happy Dog has the right food for every need. Get to know our range of specially balanced pet food. It is easily digestible and rich in high-quality animal proteins. See for yourself.

Discover our products