The Story of our Brand

How the pioneering company that started out offering complete flaked dog food became the leading specialist dog food brand in Germany and was rated Germany’s best dog food...
It all began in 1965 in Wehringen in Bavaria, when the first dog food made of wet food and flakes was produced, and launched under the name ‘Müllers Dog Food’. In 1970, Edmund Müller was among the first to develop an all-in-one food for dogs that was easy to digest. At that time, the food was made from dried meat, maize flakes and vegetables, and was very popular, particularly among breeders. That was the starting point for the Happy Dog brand. Since then the Müller family company has made it their mission to produce the perfect dog food. And with success – in 2019 Happy Dog was rated the best dog food brand in Germany. Today we are the home of healthy animal nutrition and guarantee the highest quality Premium Hundefutter – made in Germany.